December 5, 2023
Netflix Games
Netflix today introduced a new program that will soon allow subscribers to play games on their TV, after signalling its plans to expand into cloud gaming last year. The programme, nicknamed “Netflix Game Controller,” allows you to use your phone as a controller after syncing it with your TV to play games from Netflix’s service.
Though the game is now available on the App Store, there is no word on which of Netflix’s games will be released on the big screen or when. Instead, the app description just says, “Coming soon to Netflix,” according to a report by TechCrunch. Netflix, on the other hand, has already stated its intention to go beyond mobile games.
Netflix VP of Gaming Mike Verdu informed the crowd at our TechCrunch Disrupt event in October 2022 that the company was “exploring a cloud gaming offering.” He also stated that the business would establish a new game studio in Southern California, which would be overseen by Chacko Sonny, a former executive producer on Overwatch at Blizzard Entertainment. However, the executive underlined that he does not envision Netflix competing in the same space as PlayStation or Xbox.

“It adds value.” “We’re not asking you to subscribe as a replacement for a console,” Verdu remarked at the time. “It’s an entirely different business model.” The expectation is that it will become a very natural method to play games wherever you are over time.”

While other cloud gaming services, such as Google’s Stadia, have failed, Netflix feels the problems were with the business strategies, not the technology. Verdu stated that while Stadia’s games were enjoyable to play, the business itself was not.

Netflix, on the other hand, includes free games in the price of their streaming service. As Netflix began to add new games to its service, Leanne Loombe, Netflix’s VP of external games, stated in May, “We do believe that cloud gaming will enable us to provide that easy access to games on any screen.” “Our overall vision is for our members to be able to play games on any Netflix device they own,” a statement that plainly includes customers’ televisions.

Around the same time, the streamer said that 40 games would be released this year, with 16 being produced in-house and 70 more under production with partners. Since its entry into gaming in November 2021, Netflix has released more than 50 titles.

In March, Netflix was seen working on an iPhone-based game controller. The market has been more concerned about how Netflix’s intentions to tighten down on password-sharing will affect its bottom line in recent months, thus the spotlight on Netflix gaming has dwindled.

The platform attracted 5.9 million global customers in the most recent quarter, bringing the total to 238.4 million, indicating that the crackdown was effective. However, this means that there are more potential customers for Netflix’s cloud gaming service, whenever it may launch. The new Netflix Gaming Controller app is now only available on iOS. Because it is so new, market intelligence firm does not yet have it listed under Netflix’s apps and games on its service, nor does it have rating information.


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