“It adds value.” “We’re not asking you to subscribe as a replacement for a console,” Verdu remarked at the time. “It’s an entirely different business model.” The expectation is that it will become a very natural method to play games wherever you are over time.”
While other cloud gaming services, such as Google’s Stadia, have failed, Netflix feels the problems were with the business strategies, not the technology. Verdu stated that while Stadia’s games were enjoyable to play, the business itself was not.
Around the same time, the streamer said that 40 games would be released this year, with 16 being produced in-house and 70 more under production with partners. Since its entry into gaming in November 2021, Netflix has released more than 50 titles.
In March, Netflix was seen working on an iPhone-based game controller. The market has been more concerned about how Netflix’s intentions to tighten down on password-sharing will affect its bottom line in recent months, thus the spotlight on Netflix gaming has dwindled.
The platform attracted 5.9 million global customers in the most recent quarter, bringing the total to 238.4 million, indicating that the crackdown was effective. However, this means that there are more potential customers for Netflix’s cloud gaming service, whenever it may launch. The new Netflix Gaming Controller app is now only available on iOS. Because it is so new, market intelligence firm data.ai does not yet have it listed under Netflix’s apps and games on its service, nor does it have rating information.